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Recycle Frog Jump Starts Fundraising for United Way Ottawa

OTTAWA – September 29, 2010 – Recycle Frog, Canada’s fastest growing and most trusted precious metal recycling company, hosted the first of many Gold Drive™ events today in support of United Way Ottawa’s community campaign and the Government of Canada Workplace Charitable Campaign (GCWCC).

“Recycle Frog is thrilled to work with businesses and the community once again to support United Way,” said Matthew MacQuarrie, President, Recycle Frog. “The feedback from events last year was overwhelmingly positive — so we’re eager to get started this year, we have many events slated and we’re optimistic for a great payback to United Way and our community.”

Participating employees from Transport Canada met one-on-one with trained evaluation agents to have the value of their gold, silver, and platinum items assessed. The evaluation service is provided for free and purchase offers are made on the spot — so the participants and United Way receive a cheque the same day. Portions from Recycle Frog’s profit and customer payouts are redirected to the campaign.

“The fundraising model that we offer to non-profit organizations such as United Way is a one-of-a-kind event,” said MacQuarrie. “Companies or government departments with a charitable workplace campaign can adopt this turnkey program where we do almost all the leg work, and at the end of the day, both participants and the charity benefit.”

Recycle Frog launched this model of fundraising in late 2009 with thousands of dollars for United Way raised through only a handful of events. Since then, Recycle Frog has supported numerous organizations such as the Canadian Cancer Society, the Christmas Exchange, CHEO and other local hospitals. Already, Recycle Frog has 35 Gold Drive events booked this fall in support of United Way and GCWCC, with more in the works.

“Recycle Frog offers a truly refreshing take on a workplace fundraising event,” said Joan Highet, Vice-President, Campaigns, United Way Ottawa. “The events are easy for the workplace to host, the service is secure and personable, and the support is invaluable to our community.”

Companies and government departments with a charitable workplace campaign can visit www.recyclefrog.com or call 613-695-1236 to find out more about hosting a Gold Drive event.

About Gold Drives™
A Recycle Frog Gold Drive is a simple, innovative fundraising event unlike any other. It provides employees, individuals and charitable organizations with a safe, convenient and financially rewarding way to recycle unworn or broken gold jewellery while supporting the chosen cause. The true power of the program lies in its ability to generate high value transactions that simultaneously benefit the fundraising campaign and its participants. No other program allows people to walk away with money in their pockets while supporting their charitable campaign. Consumers and organizations can also take comfort in knowing Recycle Frog customer payouts are independently verified with specified audit procedures performed by PricewaterhouseCoopers.

About Recycle Frog
Recycle Frog is Canada’s fastest growing and most trusted direct-to-consumer precious metals recycling company. We are committed to setting a new standard of integrity and transparency by providing a simple, secure and convenient recycling experience with tremendous financial, social and environmental benefits. An active community member, Recycle Frog provides fundraising support to notable charitable and non-profit organizations including the United Way, Canadian Cancer Society and the CHEO Foundation, among others. Recycle Frog is also a trusted member of the Recycling Council of Ontario and the Jewelers Vigilance Committee. It’s time we Rethink Recycle.

Editorial Contact:
Kate Headley
Phone: 613.695.1236
E-mail: kheadley@recyclefrog.com