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Recycle Frog Unveils New Website to Educate and Encourage Consumers to Recycle their Unwanted Gold, Silver and Platinum

TORONTO and NEW YORK – September 2, 2009 – Recycle Frog, a next generation, direct to consumer precious metals recycling company with operations in the United States and Canada, today announced that they have launched the latest version of their website, featuring new resources and links to their social networking sites on Twitter, LinkedIn and Facebook. The new website is designed to provide simplified access to relevant educational information and showcase Recycle Frog’s thought leadership position in the precious metals recycling services industry.

Recycle Frog’s new website delivers on its promise to provide relevant and credible information to help inform and educate individuals and consumers of the financial and environmental benefits of recycling their unwanted and unused gold, silver and platinum-containing jewellery. In order to achieve their objective, Recycle Frog significantly expanded its resource center to include notable, respected industry-leading websites such as the New York Times series on the Real Cost of Gold, Dirty Gold Report, as well as several other articles on the Environmental Impacts of Gold, the History of Gold and Modern Uses of Gold.

“We believe that an educated consumer is an engaged consumer. Our hope is that by providing accurate and relevant information we will challenge the consumer perception around this recycling transaction,” said Matthew MacQuarrie, President, Recycle Frog. “Providing our new, interactive website helps inform consumers of the financial incentives and enormous environmental benefits of recycling gold rather than mining it – encouraging more people to take positive action. It’s something people should feel good about doing and Recycle Frog is a company they can feel good about doing it with.”

Recycle Frog is committed to providing its customers with the latest information on the precious metals recycling industry. In creating the latest version of its website, it meets another key corporate objective which is to deliver a recycling experience that is as easy and enjoyable as possible. By making it convenient and comfortable to sell unworn or broken gold jewellery, consumers are more likely to take this important financial and environmental step. The website gives specific information on Recycle Frog’s convenient options including Recycle Frog Gold Parties™, corporate or community Recycle Frog Gold Drives™, local Certified Recycle Frog Agents, or its Send Direct model.

Join our growing community on Twitter, LinkedIn and Facebook; help us promote our services and encourage more people to consider this important transaction and Rethink Recycle.

About Recycle Frog
Recycle Frog represents the next generation of precious metals recycling. We are committed to setting a new standard of integrity and transparency for our industry. We provide a simple, secure and rewarding experience that is rooted in educating consumers of the financial and environmental benefits of recycling gold. Recycle Frog is a trusted member of the Recycling Council of Ontario and the Jewelers Vigilance Committee. It’s time we Rethink Recycle.

Editorial Contact:
David Martinek
Recycle Frog
819.332.3299
dmartinek@recyclefrog.com